Press Release - "what's the beef?"

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Written by Big River Beef | 03 August 2009

31 July 2009
 
Local farmers ask “what’s the beef” with getting better beef
 
A group of local farmers hope to settle a “beef” about better beef with the launch of an innovative new business at the Glenreagh Timber Festival today.

Big River Beef Chairman George Bennett said the group of like-minded and innovative beef cattle producers all from Northern NSW were launching a home delivery service which promised top quality and affordable beef.

“Big River Beef is a group of farmers who share a passion” Mr Bennett said.

Mr Bennett said the farmers had decided to work together to market their beef directly to the community after becoming frustrated with the inconsistent quality of beef being sold to the average Australian household.

“Our Meat Standards Australia (MSA) accredited beef means it is consistently high quality. We were seeing all different ranges of quality being sold at the same or in most cases higher prices than our’s which meant the average family was missing out” Mr Bennett.

“In the current economic climate it’s even more important that everyday Australians have affordable options to feed their families and there is no reason why quality should be sacrificed.

“What we are offering may sound ambitious but we know we can deliver. We promise better beef – better taste better for the budget and better for the environment.

“Our vision is to give the average Australian household the opportunity to experience consistent high quality and affordable beef delivered to their door. The same experience we get to have every day as beef producers.

“As wholesalers we offer affordable pricing options to suit every budget. This includes weekly or fortnightly payments. On top of this we are local farmers so the profits go straight back into supporting local communities.

“Our beef is approximately 40% cheaper than the average beef prices in major supermarkets. A quarter of a yearling will feed the average family 3 meals of beef per week over five months and averages out $25 per week.”

Mr Bennett said the MSA  graded tender beef was also hormone and antibiotic free.

“We are committed to providing a consistent high quality product and our innovative and natural farming practices aim to leave our land in a better condition then we found it.

“We manage our farms in an environmentally friendly manner that ensures a future for our families for generations to come.”

For more information go to www.bigriverbeef.com.au or call (02) 66535800
 
About Big River Beef
We practise continuous improvement through management and care of our stock and land and share information on how to improve our product and farming practices.

Our meat is butchered to MSA’s specifications with a range of cuts available. Our partnership with Holiday Coast Meat and Smallgoods means our beef is packed to your specific requirements whether you are a single person or a large family.

We will ensure the meat is packaged into portions tailored to your needs and ready to go straight into the freezer. A half yearling packaged will fit in an average 150 Litre freezer.

We offer free delivery in Northern NSW Brisbane, Sydney or Melbourne for minimum orders of half a yearling.

Our consistent and quality flavour Big River Beef was developed from a marketing project undertaken in 2007 by Clarence Valley Beefplan Group. It was a Meat and Livestock Australia producer-driven program aimed at developing innovative beef cattle enterprise management systems.

Based in northern NSW our beef is sourced from our farms in the Glenreagh, Kangaroo Creek, Grafton, Bonville and the Inverell area.

We undertake a variety of environmental social and economic activities to improve our sustainability including field-trials on-farm information sessions social gatherings and seminars.